Guccio
Gucci Biograhpy
The son of an Italian merchant,
Guccio Gucci left Italy to travel to Paris and London in 1898. Gaining an
inspiration and understanding of the cities sophistications and culture (G),
while in London, Gucci worked as the maitre d’ at the Savoy Hotel. On his
return to Florence, Gucci started to sell saddles and saddlebags (PP), but
due to the rise in automobiles, demand for horse products fell, resulting in
Gucci branching out into other accessories.
In 1921, Guccio Gucci founded a
leather goods company and opened a small luggage store in Florence. With the
designs featuring inspiration from London and local master craftsmanship from
Tuscan artisans, his reputation built quickly.
During the 1930s, the labels success
continually grew. International clients’ would throng to the Florence boutique
which now provided bags, trunks, gloves, shoes and belts. With many of his
clients’ horse-riding aristocrat, a demand for riding gear led Gucci to create
the Horsebit icon. The thirties also saw Gucci create the loafer shoe with a
gilded snaffle in 1932 and the business expand with a boutique opening in Rome.
Rodolfo and Guccio Gucci, Florence
store late 1940. Courtesy of Gucci, in the forties Gucci experimented
with different materials. With a lack of foreign suppliers, Gucci played with
hemp, linen and jute. His most notable innovation was burnishing cane to create
the handle of the Bamboo Bag, which was inspired by a saddle’s shape.
Gucci and his wife, Aida Calvelli
had raised six children (PP), and upon Gucci’s death in 1953, four of his sons;
Aldo, Vasco, Ugo and Rodolfo took over the business. Rodolfo managed the
company’s Italian interests, overseeing the opening of a store in Milan, while
Vasco supervised operations in Florence. Aldo moved to New York, where he
opened Gucci’s first boutique outside of Italy.
The fifties also saw another
equestrian inspiration for the brand with its green red green web stripe
created, derived from a traditional saddle girth. With the new leadership
disputes began over inheritance, stock holdings and day to day operations,
however despite the family fighting the business still carried on successfully.
By the sixties Gucci’s products were
renowned for their timeless designs, enticing iconic stars. Jackie Kennedy
carried the Jackie O shoulder bag, Grace Kelly personally requested the design
of the Flora silk print scarf, and Liz Taylor, Peter Sellers and Samuel Beckett
all wore the unisex Hobo bag.
The iconic double G interlocking
logo, created by Guccio Gucci was adopted mid sixties and by the end of sixties
business had expanded, opening stores in London, Palm Beach, Paris and Beverly
Hills.
During the seventies the company
continued its international expansion (T), conquering the Far East, opening
stores in Tokyo and Hong Kong. The label also developed its first ready-to-wear
collection featuring shirts and buttons with the interlocking Gucci logo. The
new designs made Gucci famous, idolized for its mix of innovative style and
Italian quality.
In 1977 the Beverly Hills flagship
store was revamped with a private gallery. Privileged VIPs including Rita
Hayworth and Michael Caine were invited to browse exclusive designs.
In 1981 Gucci presented its first
ever runway show in Florence. The following year with the business in financial
issues, Gucci became a public limited company. With this, leadership passed to
Rodolfo’s son, Maurizio Gucci.
In 1987 investment company
Investcorp began buying into Gucci, leading to their entire purchase of the
company in the early nineties.
In 1989, Dawn Mello president of
Bergdorf Goodman was hired to inject new life into the company. As new creative
director, in 1992 Mello kick started the Gucci rebirth with reinterpretations
of the company’s bestsellers including the bamboo bag and loafers. However, it wasn’t
until 1994 when Tom Ford was hired, that the label
really returned to its former success.
Domenico De Sole was appointed CEO
of the company in 1995, transforming Gucci into a fully public company.
Haven given the label glamour, and
turning the brand into a celebrity must have, Ford left Gucci in 2004. Succeeding
him, three designers; Alessandra Facchinetti, John Ray and Frida Giannini (G).
With Giannini appointed sole creative director in 2006, the company was named
the most desirable luxury brand in the world by Nielsen the following year.
At the beginning of 2010 Gucci
launched its first children’s collection. Highlighting the labels quality, the
line was made exclusively in Italy. An iconic fashion house, Gucci
offers timeless luxury and Italian excellence. Gucci oozes fashion authority
with its careful pairing of modernity and heritage, resulting in innovative
designs with desirable craftsmanship.
Explanation:
1. Tenses
·
Simple Past
Tenses
2. Gerund/To + Infinitive
3. Personal Pronouns / Possessive
Pronouns / Reflexive Pronouns
·
Personal
Pronon
·
Possessive
Pronouns
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